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Tuesday, November 3, 2009

Time for Three

Time for Three, an ensemble that appeared with the ESO last spring, has been named "ensemble-in-residence" with the Indianapolis Symphony Orchestra. According to this article in the Indy Star, tf3 (as they are sometimes known) have "signed an agreement with the ISO to be its first ensemble-in-residence. They will appear in schools and other public places in town to bridge the gap between the average music lover and the classical scene."

I think this is a great idea, especially considering what this particular ensemble is all about. They're totally cross-genre - here they are covering Imogen Heap's "Hide and Seek":

More and more, orchestras are realizing that they have to take music out to the community, and not just expect the public to come to a concert hall just because it's there. It's not always about the acoustics - sometimes art has to be experienced where we live and work too.

It seems like Time for Three "gets it" as far as using social media effectively, and it's great to see them doing so well.

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